tavis

Portfolio

Independent Startup Strategy Consultant

Oct 2020 – Present

consulting

Business Strategy & Execution

Advises and supports startups with business strategy and execution, particularly regarding product, marketing, and hiring

Client List

Freedom! Games, Polymer Search, Acme Hat Co

Founder @ RecoRank

2020 - Present

reco

Software Development

Developed product using Next.js, Algolia, and MongoDB

Growth Hacking

Grew to 100K+ users in 4 months using SEO

Telco Marketing Lead @ Cisco

Jul 2019 – Sep 2020 (1 year 4 months)

bell

Marketing Strategy

Led marketing strategy and execution for Service Provider for the Canada segment (Bell, Telus, Rogers, Shaw)

Bell-Cisco Co-branded Webex Campaign

Partnered with Bell Canada to launch a nation-wide campaign promoting Cisco Webex on Bell’s network, resulting in $10M+ in revenue

B2B Marketing Lead @ Rogers

Jul 2016 – Jun 2019 (3 years)

rogers

Marketing Strategy

Led marketing strategy and execution for Rogers B2B segments; promoting 5G, wireless, wireline, data centre, cloud, IoT, and security

Rogers 5G Launch @ Collision

Took the B2B marketing lead for Rogers' 5G launch at Collision - North America's largest tech conference; resulting in significant brand awareness and 500+ MQLs

B2B Marketing Manager @ eBay/Kijiji

Feb 2015 – Jul 2016 (1 year 6 months)

kijiji

Marketing Strategy

Managed marketing strategy for the Kijiji For Business portfolio, supporting verticals in display advertising, automotive, real estate, and jobs

K4B Re-Brand

Launched Kijiji For Business re-brand, resulting in 20% increase of new advertiser acquisition over 1 year

Research & Marketing Manager @ AlterSpark

Sep 2012 – Feb 2015 (2 years 6 months)

alterspark

Digital Marketing

Planned, executed, and measured online marketing campaigns across Canada and the United States

Acquired large accounts like Salesforce and Accenture through targeted LinkedIn and Twitter campaigns

Marketing Specialist @ Weever Apps

Sep 2011 – Aug 2012 (1 year)

weeverapps

Digital Marketing

Managed omni-channel marketing execution, including social media, email, digital advertising, and landing page design

Account Management

Worked closely with clients to understand their needs and ensure success on the platform