Independent Startup Strategy Consultant

Oct 2020 – Present


Business Strategy & Execution

Advises and supports startups with business strategy and execution, particularly regarding product, marketing, and hiring

Client List

Freedom! Games, Polymer Search, Acme Hat Co

Founder @ RecoRank

2020 - Present


Software Development

Developed product using Next.js, Algolia, and MongoDB

Growth Hacking

Grew to 100K+ users in 4 months using SEO

Telco Marketing Lead @ Cisco

Jul 2019 – Sep 2020 (1 year 4 months)


Marketing Strategy

Led marketing strategy and execution for Service Provider for the Canada segment (Bell, Telus, Rogers, Shaw)

Bell-Cisco Co-branded Webex Campaign

Partnered with Bell Canada to launch a nation-wide campaign promoting Cisco Webex on Bell’s network, resulting in $10M+ in revenue

B2B Marketing Lead @ Rogers

Jul 2016 – Jun 2019 (3 years)


Marketing Strategy

Led marketing strategy and execution for Rogers B2B segments; promoting 5G, wireless, wireline, data centre, cloud, IoT, and security

Rogers 5G Launch @ Collision

Took the B2B marketing lead for Rogers' 5G launch at Collision - North America's largest tech conference; resulting in significant brand awareness and 500+ MQLs

B2B Marketing Manager @ eBay/Kijiji

Feb 2015 – Jul 2016 (1 year 6 months)


Marketing Strategy

Managed marketing strategy for the Kijiji For Business portfolio, supporting verticals in display advertising, automotive, real estate, and jobs

K4B Re-Brand

Launched Kijiji For Business re-brand, resulting in 20% increase of new advertiser acquisition over 1 year

Research & Marketing Manager @ AlterSpark

Sep 2012 – Feb 2015 (2 years 6 months)


Digital Marketing

Planned, executed, and measured online marketing campaigns across Canada and the United States

Acquired large accounts like Salesforce and Accenture through targeted LinkedIn and Twitter campaigns

Marketing Specialist @ Weever Apps

Sep 2011 – Aug 2012 (1 year)


Digital Marketing

Managed omni-channel marketing execution, including social media, email, digital advertising, and landing page design

Account Management

Worked closely with clients to understand their needs and ensure success on the platform